Business Websites can be complex or simple. Both types of websites work but depending on the business in question, they must either choose simple or complex. So, what types of businesses can use a simple web presence? well, your local coffee shop could and should. So could/should small restaurants and home businesses. Which need complex websites? Businesses earning a lot of money and wanting to have a strong web presence. Business in industries such as technology or in a competitive market, where every advertising method matters. A simple website could be few pages of static HTML text on the web, that lists the name of the business and it's address. It can also have days of operation, contact information, and other info that will help the business stand out to the viewers. A complex site would be powered by a database driven script. It will need someone to manage it and add new context as time progresses. Such a site would need good looking graphics and possibly a "WOW" factor. But remember no matter if it's a simple site or complex one, it will not attract visitors unless it is exposed. Such exposure can be through search engines optimization and marketing, check out SEO and SEM board for more information.